Earned Relevance

Archive for December, 2008

Top Ten Reasons NOT to Create a 2009 Resolutions List

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As the end of 2008 comes to a close, undoubtedly many of us will get the urge to create a New Year’s Resolutions list of endeavors we’d like to take-on, accomplish, or close-out in ‘09.  America’s great citizens, though courageous and strong, have grown accustomed to needing a reason to get involved or to launch [...]

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A Social Media Birthday & Christmas Celebration

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At 12:30 am this Christmas morning, my  best friend and his wife extended their annual tradition of being the first to call to wish me a happy birthday. Only this time, the wife half of the duo sent a text message from both of them.  Receiving the text wishes was a change of pace, but [...]

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Rocky Parrish Sees You Rockin’ His Shoe Brands.

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If you see Rocky Parrish smiling ever so coyly as he watches you walk by, no need to be alarmed. He’s most likely admiring his work.  As a consultant for titans like Nike and Under Armour, he helps to design and build brands that eventually find their way onto your feet.  He counts many elite [...]

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Obama’s Speechwriter Jon Favreau is My New Hero!

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President-elect Obama’s 27 year old Chief Speechwriter Jon Favreau is my new hero. Partly  because, as a fan of words, I quietly envy that he works directly with Obama to craft some of the most historical platitudes ever recorded.  But I’ve worked with great writers before- had front row access to speechwriter Richard Cross’ work [...]

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DC Government, Straighten up, the world is watching!

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The who’s who of the free world is expected to descend upon Washington, DC for inauguration week January 19-23.  Never has the city had a greater opportunity to shine and demonstrate that its 60 square miles of power is administered by bright, talented leaders.  Witnessing DC’s recent nonsensical, incessant, jostling over the first 5 a.m., [...]

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#journchat: Mine Eyes Hath Seen The Future!

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Last night I participated in #journchat, a spirited online dialogue using the microblogging tool Twitter between journalists, bloggers, and PR professionals. I doth say, mine eyes hath seen the future, and it looks like a pleasant group grope.
#journchat facilitates the conversation between what can be considered one of the most adversarial relationships since the mailman [...]

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Producer Tarsha Proctor Standridge Answers Relevant Questions

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I call her the Gordon Parks of our generation. That’s because when I first met Tarsha Proctor Standridge nine years ago she was crisscrossing the country writing a book about the 50th anniversary of the first black basketball player being accepted into the NBA. Today, you can find this Jill-of-all-trades as a photographer on a [...]

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What’s Your Personal Brand Statement?

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We are all familiar with examples of companies’ brands and the ways in which those brands impact our culture. Think Home Depot “You can do it. We can help.” The brand identifiers that we can touch, taste, and smell help to define a company’s products for us. It’s how we come to know the company. [...]

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Guilty or Not, Jackson Delivers Crisis Comm

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Guilt or innocence notwithstanding, Illinois Representative Jesse Jackson, Jr. adhered to three of the top rules for communicating in a crisis when he responded to the Illinois Governor Blagojevich scandal.  For that, his PR team should be commended.  He was swift, decisive, and transparent with the public and media. As crisis communication guru Henry Fawell [...]

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Sy Smith Answers Relevant Questions

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Sultry Singer Sy Smith doesn’t sing, she gives of herself through her music. Sy’s the kind of artist that mere singers in the entertainment industry hear and say, “that woman can sang!” Millions of American Idol fans  recognize her voice (and the other singers’) singing backup to contestants as the key element that makes the [...]

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