Earned Relevance

Archive for January, 2009

Does Your Relationship Need A Social Media Policy?

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Ever had this conversation with your mate about Facebook, Linkedin, et al?:
You: “What made you friend Joe/Jane?”
Them: “Oh, they’re just an old high school chum.”
You: “Didn’t you guys used to date?”
 
Them: “Uhm, yeah, but that was when we were kids.”
The great aspect about social media tools like Twitter, Facebook, Linkedin, and others is that they [...]

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If The Music Was In Your CEO’s Blood…

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You’d never know that the guy in the video below strumming the guitar is the head of a thriving digital media company which counts several Fortune 500 companies as clients. He is. He’s Justin Kennedy, and he and his wife Carmen lead a group of talented digital artists that create digital magic at Imagery Media.
The online [...]

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Which Company Owns the Patent to You?

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God breathed air. God formulated water. God established gravity. God made human genes.  No one owns the rights to air, water, nor gravity, yet privately owned companies do own the rights to human genes. Your genes. Well, at least one fifth of the nearly 40,000 or so genes known to make up the human body.  [...]

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PR’s Impact on the Professional Services Sales Cycle

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Your company is, like most others that remain operational, feeling the ripple effects of the dried-up capital markets. The contracts and business opportunities that were there just 12 months ago have evaporated for many. To that end, businesses have slashed their advertising and marketing budgets as knee-jerk reactions to the economy. Now public [...]

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A Goldmine in College Sports Archived Vaults

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College football’s bowl season marks the end of what normally is a thrilling 4-5 month-long ride of competition, triumph, and learning humility through defeat. Seeing this year’s seniors play their last football games brings back the bittersweet memory of my last college football game. At the conclusion of that thrilling game, where we came from [...]

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