Earned Relevance

PR’s Impact on the Professional Services Sales Cycle

Your company is, like most others that remain operational, feeling the ripple effects of the dried-up capital markets. The contracts and business opportunities that were there just 12 months ago have evaporated for many. To that end, businesses have slashed their advertising and marketing budgets as knee-jerk reactions to the economy. Now public and media relations are serving as the remaining bullet in most companies business development arsenals.

I recently presented on how public and media relations can impact the professional services business development cycle and provided the video from that presentation here. (slides embedded).

Let me know if its helpful or not.