Like a good urban legend that evolves over time, the alleged dunk over Bron Bron by Xavier sophomore Jordan Crawford is heating up the internet charts.  Supposedly, it’s the #24 trending topic on Google. Wow!

Take a second to do a search for the video and see for yourself…..Are you back already? Of course you are because the video taken Monday of the alleged dunk at LeBron James Skills Academy was confiscated by the suits who were in attendance. Those suits being Nike reps who didn’t want peeps (shoe and apparel buyers) on the internet seeing their star (paycheck) getting sauced by some college kid.

Well, Bron Bron and Nike, in your corporate muckety-muck haste you managed to create an evening bigger monster. Your boy is out here looking like the biggest cry baby on the planet, and it has nothing to do with the Sir Majesty’s death fiasco.  After the Dwight Howard debacle, coughing up the finals appearance, and some questionable T-shirt wearage, your image is looking suspect.  Don’t be surprised if fans christen you “Big Baby”, stripping Glen of the moniker.

What could have been a good natured, “He got me.” and biggup embrace of young Crawford is now the kind of fodder that makes me and my DC boys not want to invite your five around the way to battle our five. It’s simply not the way to handle a court mugging.

Your actions, Bron, make one thing very clear. You’re still young. It’s ok, though. You are light years ahead of most people your age and are not supposed to have all the right answers.  Forget what people on the periphery of your life think of you, take a second to relish in these recent actions of yours, which are teachable moments. You have maturing to do.

You will come out golden if you and your team embrace that.

All is not lost for your image. I’ll be kind enough to share six simple pointers here on how to ingratiate yourself again with the masses.

1. Call the kid Crawford and apologize for how your suits handled the situation. Give that man props for being pulled into this mess your folks created. Man up. For that matter, take that kid to dinner or something. It’s the least you can do.

2. Work the video footage to your advantage. Make the video and the talk around it into a commercial.  Frame it as “Want me, come and get me.”….  “Sometimes you win.” Will be good for your image.

3. Start to take your image seriously. No, dude, seriously. You’re looking like Chris Brown right now. Get engaged in some live streaming video talking with fans, some social good stuff that shows that you want to keep it all simple and have fun, or overseas trip to take-in your off-season away from the intenseness of the court.

4. Never ever take himself serious in public again. Never is strong, but, for business, everything needs to be seen as an opportunity. Crying about getting dunked-on at your camp is weak. Giving the dude big-ups for trying and succeeding would have been Shaq-like.

5. Embrace your maturing process. Show us you are humble, and you keep us as fans. Act above reproach, and it’ll be the harbinger of death to your empire.

6. Stay away from those suits.