Earned Relevance

Archive for the ‘Public Relations’ Category

Bron Bron, You Hold the Cards….And the Tape!

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Like a good urban legend that evolves over time, the alleged dunk over Bron Bron by Xavier sophomore Jordan Crawford is heating up the internet charts. Supposedly, it’s the #24 trending topic on Google. Wow!

Take a second to do a search for the video and see for yourself…..Are you back already? Of course you [...]

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5 Reasons Michael Vick Would Fit Redskins in Washington, DC

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Last week the Atlanta Falcons followed through with their plan to officially sever ties with former quarterback Michael Vick. Good for them. They did what we all knew they’d do.
All should not be considered lost for Mr. Vick. Whether quietly or not-so-quietly, certain team front office executives are conoodling about how they can make adding [...]

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Applebee’s and The Very Hungry Caterpillar

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Industrial design and commercial branding intrigues me like shiny objects do a kid in a toy store.  So much so, that whenever I visit a restaurant or commercial establishment I examine their use of colors on the walls, textures throughout, and, of course, PR and marketing applications.
This past weekend, my brood and I stopped off [...]

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Is Mike Vick Being Bullied Into Being PETA Spokesman?

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There is no more heinous offense to one’s image than to do the obvious. Never do the obvious. The obvious in this case is that former NFL star Michael Vick is (PETA) to be their spokesman after he is released from prison in the coming weeks. Bad idea, dude. Bad idea.
You served your time and [...]

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NFL Star Dhani Jones’ Agent Is Showing Him the Globe

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Sports & Entertainment figures: Your agents and marketing teams suck if their sights are set merely on attaching your faces to local plumbing companies or regional used car dealerships.  That’s woefully shortsighted given the abundance of creative avenues available to notable faces to exponentially broadcast their professional images.  Cincinnati Bengals linebacker Dhani Jones obviously has [...]

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Chris Brown’s Career Plan. Pay Attention, Kid!

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As most details are sketchy at the outset, those around Chris Brown’s alleged assault of Rihanna are no different. We know something happen and that’s all we know. Unfortunately, for young male entertainers the truth or the details do not matter when you are being tried in the court of public opinion.  Speaking only about [...]

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CakeLove: Warren Brown Answers Relevant Questions

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“What the world needs now is love, sweet love. It’s the only thing that there’s just too little of.” Jackie DeShannon first sang those lyrics in 1965, but Warren Brown, founder and owner of CakeLove, is working to spread sweet -with an emphasis on sweet -love to anyone whose palate appreciates a piece of heaven [...]

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Which Company Owns the Patent to You?

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God breathed air. God formulated water. God established gravity. God made human genes.  No one owns the rights to air, water, nor gravity, yet privately owned companies do own the rights to human genes. Your genes. Well, at least one fifth of the nearly 40,000 or so genes known to make up the human body.  [...]

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PR’s Impact on the Professional Services Sales Cycle

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Your company is, like most others that remain operational, feeling the ripple effects of the dried-up capital markets. The contracts and business opportunities that were there just 12 months ago have evaporated for many. To that end, businesses have slashed their advertising and marketing budgets as knee-jerk reactions to the economy. Now public [...]

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A Goldmine in College Sports Archived Vaults

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College football’s bowl season marks the end of what normally is a thrilling 4-5 month-long ride of competition, triumph, and learning humility through defeat. Seeing this year’s seniors play their last football games brings back the bittersweet memory of my last college football game. At the conclusion of that thrilling game, where we came from [...]

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