Earned Relevance

About

Relevance in this world is earned either absolutely or resolutely. Earned Relevance sheds light on how PR and the media –specifically through digital and social media –impact whether that relevance is positive or not. The digital media game is played on a new field, and the players that maneuver adroitly will be known most widely and for good reasons.
 
Russell Thomas is an award-winning communications executive with nearly 20 years experience working in and around broadcast media and corporate communications.  He has also handled strategic PR for sports & entertainment, political, and corporate clients.